From idea to reality: How HouseBuild took the idea of sharing construction content to a SaaS enabled content platform

Before Housebuild engaged with us the team had a goal to have a system where professionals and day to day people could find all there was to know about construction, from foundations to finishing touches.

Though some of the information is publicly available, there was no one place to access this information with ease.

Being from traditional engineering background the teams knowledge on the industry was second to none but execution on technology was a huge skills gap.

Ideas are great on paper but the process of bringing them to life meant they went to market to find an experienced technology partner.


A subscription based platform with over 1200 current users, 2000 searchable technical documents, 4500 shared ideas and over 24,000 users a month on average.

A Word From The Client

“We partnered with Tonic to build out the first version of our product, and they remain our technology partner to this day. At this point they've shipped dozens of large features and hundreds of smaller features and improvements, including multi-tenancy (we operate in multiple countries), super comprehensive internal admin software including a custom CMS, system integrations with our partners, and a lot more. Since we started working together, I can't recall a product or feature we've wanted to build but that they haven't been able to. As an online business, it's super important for our technology capacity to never be the limiting factor in what we can do, and with Tonic, it's handled.”

Eoghain Ryan


Self Build Startup - Construction

Short Term Results
a fully functional subscription based website

Long Term Results
Over 24,000 users per month on average

Eoghain Ryan